TriBeca Dental
Associates
TriBeCa Dental Associates already had an impeccable reputation as being one of Manhattan’s premier dental providers. But when they opened up their Brooklyn location, they needed a fresh approach to their brand identity.
Scope
Visual Identity
Brand Collateral
Interactive Design
TriBeCa Dental Associates wants patients to know that their practice is about more than just teeth. They approach dentistry with the client’s overall well-being in mind.
They also wanted to convey that their two practices—the well-known and much-respected original in TriBeCa, and the new one in Brooklyn—are distinct, yet married. So we set up a brand architecture that allowed for this.
