River Horse Books

An independent publisher based in Saint Paul, Minnesota needed a look and feel that reflected its mission and the books it publishes: accessible and relatable while encouraging curiosity, independence, and fun.

Scope
Visual Identity
Website Design
Interactive Design
Copywriting

The publisher and founder wanted a look that was classic and bold. So we reinforced the existing logo with a color palette and illustrations that exemplify River Horse’s core belief that if children have fun reading, they’ll read more.

We modernized the etched logo of a hippo by inserting him into a seal that he can either live in or step out of, depending on the design application.

Our playful shape and illustration system supports River Horse’s books, which spark wonder and uplift readers.