New York Junior Tennis & Learning

New York Junior Tennis & Learning, founded in 1971, is the largest nonprofit provider of youth tennis and education programs in the nation, reaching 85,000 under-resourced youth year-round at no charge to the participants at more than 100 sites in all five NYC boroughs.

Scope
Print + Editorial Design
Event Identity
Copywriting + Messaging

NYJTL aimed to achieve a sophisticated and elevated look for its 50th Anniversary celebration that would match the high level of support required for ticket sales and the prestigious venue, the Ziegfeld Theatre, where it was hosted.

As the event featured a full-sized tennis court on the theater floor, we aimed to bring the outdoors inside and showcase the importance of public parks and the city, which are essential to the organization's values. We also aimed to highlight the significance of tennis and learning.

To create a signature suite that would befit the occasion, we selected Lockwood Green paper from Colorplan as the backdrop. We added embossing and foil touches to achieve a luxurious effect and pay tribute to the legacy that the attendees had gathered to honor.