Hunts Point
Produce Market
Hunts Point Produce Market, the world’s largest wholesale produce market, sits on an expansive facility, has a rich history, and its merchants have a lot to say. We provided focus and clarity so that they could effectively reach customers, city officials, and boost internal morale.
Scope
Research + Strategy
Brand Identity
Art Direction
Print + Editorial Design
Brand Collateral
Interactive Design
Copywriting
Signage + Wayfinding
Photography by Bill Gentle
Much has changed since the market started over two hundred years ago. We needed to find the meaning, the purpose, and convey it succinctly.
We conducted extensive interviews with the stakeholders. A lot of opinions were given, and strong feelings were let out. We landed on four key pillars that give the market the power to stand strong. And a tagline that is true to their extensive knowledge, partnership model, and reliable service.
