Authors Guild

We worked with America’s oldest and largest professional organization for writers to revamp their membership campaign. We helped streamline their messaging and key offerings, developed a Guide to the Authors Journey, as well as a trifold, newsletters, membership card, and custom icons. 

Scope
Research + Strategy
Campaign Identity
Print + Editorial Design
Brand Collateral
Copywriting

Before we could determine the look and feel of the materials, we had to evaluate the asks, highlight the key perks of becoming a member, organize the messaging, and create a throughline for the copy within and throughout the materials. We used custom spot illustrations to anchor the expertise and services the Authors Guild offers its members.